Don't waste your campaign dollars on the wrong voters!
Running an effective campaign is all about making the most efficient use of limited resources to target the right voters at the right time. With less than 50 days until election day, more voters than ever are choosing to vote by mail, and with early voting already starting in some states, it is crucial to make sure that none of your campaign’s dollars are wasted targeting voters who have already voted.
In a typical cycle, GOTV efforts are defined by traditional door-knocking and voter outreach. Due to the coronavirus pandemic, this November we are likely to see an unprecedented increase in the percentage of voters choosing to vote by mail.
Keep in mind:
The process of narrowing the voter file by removing those who have already voted is often referred to as “ballot chasing.” There are several important things to keep in mind when shifting your campaign in the final stretch to reach those who have not yet voted.
Messaging - Every state has different deadlines and procedures when it comes to absentee voting and vote by mail and this can be confusing for voters. It is important that the campaign’s messaging leading up to election day is centered around creating a plan to vote, and includes specific details about deadlines for requesting or submitting a ballot.
Targeting - As election day grows closer, it is important to update target lists on a weekly or even daily basis to make sure that the campaign is not wasting money on voters who have already voted. Through RTBiQ Political, campaigns can reach those voters through cross-channel advertising, ensuring that voters are receiving all the information that they need to cast their ballots.
RTBiQ Political offers targeting and voter outreach solutions to progressive campaigns, making it easier to ensure that no impressions or calls are wasted. We are here to help you navigate this unprecedented election, tailoring solutions to fit the needs of your campaign.
Schedule a consultation with one of our strategists today to learn how we can help as election day gets closer.