Digital Advertising Platform
RTBiQ provides cutting edge digital advertising technology for political candidates, consultants, and campaigns. Whether you are a sophisticated national-level campaign or a down-ballot local race, we can help you purchase digital ads that reach your voters quickly, affordably, and effectively.
Provide precise demographic micro-targeting and high match rates with PDI and VANNGP voter files.
Provide real-time results so you can pivot your ads and message based on voter response in a moment’s notice.
Deliver ads across a variety of formats (audio, video, static banner ads, moving banner ads and native ads) and devices (cell phones, tablets, laptops, and streaming television)
If a voter can’t find your campaign on Google’s first page, then you’ve already lost that vote.
These days, when a voter wants to learn more about an issue, a candidate, or a news story, they turn to one source: Google. As a result, Google’s search results now define any campaign or candidate’s narrative.
We can optimize your website with priority keywords and technical fixes to help it rise to the top of search results. Let us help ensure that voters see your campaign’s narrative, and not your opponent’s.
Provide technical, back-end fixes on any website platform (NationBuilder, Squarespace, Wordpress, Wix, Weebly, etc.) to help it perform in search results.
Develop and target priority keywords to help flag your campaign for people searching related topics.
Grow the number of views and clicks on your campaign’s website.
Examples of our process at work
Problem: You’re running a great television ad on cable networks, but you’re running out of money and can’t extend your buy.
Solution: Let us take your television ad and run it as a video ad online. Voters will see your message on Youtube, Instagram, Facebook, CNN, local news sites, and many others, right next to their favorite content. You’ll be able to precisely target your voter universe, while only paying a fraction of the cost of cable or broadcast television.
Problem: You’re running an intense field campaign with paid canvassers and volunteers to identify as many voters as possible before early voting starts. Your canvass is going well, but you’re afraid you won’t have enough time before GOTV to cover your voter universe.
Solution: Send us your targeted voter universe, and we’ll run banner ads to each voter a couple of days before and after your canvassers go into the field. The banner ads will help raise name recognition for your campaign and soften up the field for your canvassers and volunteers, creating more positive IDs. Your canvassers and volunteers will reinforce the banner ads, earning you even more positive IDs online. The budget for this supplemental digital campaign is only a couple of hundred dollars per precinct, and we can even stagger the campaign by precinct so the digital campaign keeps pace with your canvassers.
Problem: You know that you need to reach each voter at least 15-20 times before they remember any message, but you only have budget for 8 mail drops and some TV.
Solution: Start your reach and frequency building using your most targeted options, direct mail + digital. Before going wide to the voting (and non-voting) audience that TV delivers, hit your voter universe frequency goals with very targeted direct mail and digital, ensuring that you get maximum targeted reach before going wide.
Problem: There are conversations on Social regarding you and the campaign happening both on and outside of your public page. You know the importance of being engaged but it is challenging to monitor on all platforms.
Solution: We offer social listening capabilities that will find and monitor the conversation across all platforms. Anytime your campaign is mentioned, there is an opportunity to jump in and engage with the community. This centralized ability to join the conversation also offers you the chance to share your narrative as issues emerge and encourage volunteering with those who are actively interested.
Political Data Workbook
In 2019, our data scientists created a Political Data product, built on years of census and Federal, State, and Local electoral data, that offers:
Big Data Insights into California Politics
Comparative Demographic Data that gives you the ability to clearly understand how issues/candidates performed among 30+ demographics
Interactive maps displaying candidate/issue performance county-wide at a precinct level for past elections
We currently offer data for elections in the following counties: