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Best-in-class digital advertising for winning campaigns
 
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Connected TV white paper

A better way to reach voters

As a growing number of people make the move to cut cable and stream television, connected TV is where the future lies. 

Learn how your campaign or organization can benefit from this fast-growing and high-impact format.

Download the free white paper today and get into the next wave of engaging advertising.


 
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Audio white paper

Why programmatic audio is your campaign’s best bet

What makes programmatic audio such an engaging medium for advertising? The answer lies in a foundation of audio’s effect on the human mind, creating an engaged, intimate connection.

Read the full white paper to find out why programmatic audio is your campaign’s best bet for building awareness, complimenting your canvassing efforts, and engaging potential voters with precise and specific messages.

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Intro to Social Media Moderating for Political Campaigns

In the quick pace of election season, campaigns often fall into the habit of using their social media pages as a loudspeaker for all the ads, press, and events they need to promote. Eventually, the conversation becomes so one-sided that their social accounts become nothing more than copies of the campaign website.

With diligent moderation, your social accounts have the potential to foster an online community, where voters can share opinions, ask questions, and perhaps evolve from a follower to an advocate.

In this quick intro to moderating, get insider tips from our own Social Media Response Team on maintaining control of the conversation, including:

  • Evaluating when to step into or step out of a conversation

  • Dealing with troll accounts

  • Tools for organizing your internal social media team

  • Voter engagement strategies from winning campaigns

Get the free guide:

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Campaign Website Tagging Guide

Including tags in your website code allows you to track and analyze your visitors, so you can see which campaign messages are having the most impact for a specific audience. Tagging and tracking website traffic can help you understand if your investments in direct mail, TV ads, digital media, and social media are paying off.

This step-by-step guide does not require any coding experience or paid services to get started.

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Let us know a little about yourself and we’ll email a copy of Website Tagging for Political Campaigns and Organizations right away.

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