2018 General Election
RTBiQ Political supported history-making campaigns in the most critical races of the general election. See how our digital advertising and social media services made all the difference in the path to victory.
Yes on Proposition A: "Strengthen the Seawall"
San Francisco Proposition A successfully passed with 82.7% of the vote. More than 100 years old, the Embarcadero Seawall is at high risk for severe damage or failure if and when a major earthquake hits the area. The passing of Proposition A allows San Francisco to issue up to $425 million in bonds to strengthen the seawall. RTBiQ was at the heart of the digital campaign for Yes on Proposition A. Providing a wide array of digital services from social media monitoring, content creation, website design, and programmatic advertising, RTBiQ played an integral role in spreading awareness of the crucial need to pass Proposition A.
Buffy Wicks for California State Assembly
Through targeted digital advertising services, RTBiQ Political helped Oakland resident Buffy Wicks win 56% of the vote in the California State Assembly District 15 election. Wicks, a grassroots activist, has a wide breadth of political experience highlighted by her work on Obama’s 2008 and 2012 presidential campaigns and leadership position at the Office of Public Engagement. Complimenting the dedicated work of her volunteers and supporters on the field, RTBiQ Political disseminated display and video advertisements to reach crucial voters online and spread awareness of the priorities at the heart of Wicks’ campaign.
Betty Yee for California State Controller
With 65% of the vote, Betty Yee won reelection as California State Controller in the 2018 general election. Yee is the daughter of immigrants and a product of the public school system. As California State Controller, Yee cares about promoting fair tax policies that carefully consider the needs of minority groups and the education system. Our team used a comprehensive digital advertising strategy consisting of display, audio, and video advertisements in both English and Spanish to reach the right voters, at the right time. With the help of RTBiQ’s digital services, Yee’s victory helped contribute to a record number of wins for women in California’s general election.
Carmen Chu for San Francisco Assessor-Recorder
Currently the only Asian American Assessor in the State of California, Carmen Chu won re-election in 2018 as San Francisco Assessor-Recorder with 76.2% of the vote. Chu is a female leader passionate about encouraging fellow women to register and exercise their right to vote. Our team at RTBiQ Political used a strategy focused on Facebook and Programmatic advertising to generate engagement with the right audiences. Using A/B testing and programmatic retargeting, we were able to achieve above-average click-through rates and educate necessary voters about Chu’s campaign.
Mikie Sherrill for United States Congress (NJ-11)
Mikie Sherrill defeated Republican candidate Jay Webber to represent New Jersey’s historically Republican 11th congressional district. A former federal prosecutor and Navy helicopter pilot, Sherrill takes over the seat from 12-term Republican Representative Rodney Frelinghuysen. Sherill is determined to focus her attention on gun control and climate change. Advertising through banners, audio and video ads in both Spanish and English, and advertising via Connected TV, RTBiQ Political engaged with Sherrill’s constituents across various devices and platforms.
Jennifer Pawlik for United States Congress (AZ-17)
Pawlik’s experience working as a teacher for nearly two decades exposed her to the issues within Arizona’s education system and inspired her to run for office. After losing the election in 2016, Jennifer Pawlik returned in 2018 to win a seat in the Arizona House of Representatives representing District 17. Pawlik’s victory was historic as she became both the first woman and first Democrat to be elected to this position. Our team’s use of hyper-targeted voter file segments allowed for display and video ads to reach specific audiences including early voters.
Aaron Lieberman for United States Congress (AZ-28)
In a tight race to represent District 28 in the Arizona House of Representatives, Aaron Lieberman and fellow Democrat Kelli Butler beat two Republican candidates in the majority Republican district. 2018 becomes the first year that two Democrats hold these positions in District 28. Lieberman is dedicated to applying a bipartisan approach to tackle the issues he finds most important for Arizona. Our team’s delivery of hyper-targeted display and video advertisements proved to be an effective means of reaching his essential voters quickly and affordably.
Sean Elo for San Diego Community College Board
By a narrow margin of just over 1%, Sean Elo beat City Councilman David Alvarez to represent District E on the San Diego City College District Board of Trustees. David Alvarez, a name widely recognized in the San Diego area, was expected to win the race after receiving more than twice the amount of votes compared to Elo in the June primary. However, Elo’s passion and personal connection to the community college system eventually won the support of voters. RTBiQ Political assisted his campaign with programmatic advertising targeted to very specific precincts and neighborhoods amplifying his door-knocking efforts.
Fight Back California
Fight Back California was a Political Action Committee (PAC) committed to winning back a Democratic majority in Congress during the 2018 midterm elections. RTBiQ Political was tasked with focusing attention on California’s 22nd congressional district running ads against Republican Incumbent Devin Nunes. Our team used a combination of digital services including Search, Programmatic: Display, Video, Audio (English & Spanish), YouTube (English & Spanish) and text messaging to support Fight Back California. Creating audience segments from voter files, we targeted women, Latinos, and NPPs (No Party Preference). Our digital services helped drastically cut Nunes’ lead and increase Independent and Latino voter support for Democratic candidate Andrew Janz. Cook PVI scored CA 22nd as R+8, in the 2018 General Election Devin Nunes won re-election by just 5 points. Although we weren’t able to successfully flip this district the impact we had increasing Independent & Latino voter support for the Democratic candidate sets this district up to be flippable in 2020 and 2022.
2018 Primary Election
RTBiQ Political supported history-making campaigns in the most critical races of the primary election. See how our digital advertising and social media services made all the difference in the path to victory.
London Breed for Mayor of San Francisco
RTBiQ Political helped London Breed’s message of hope, inclusiveness and city unity reach voters across all devices and platforms. Our team's dedicated social media management offered voters a personal connection to the campaign and strengthened Breed's reputation as "A Mayor for ALL San Franciscans."
This was an incredibly close race, decided by a small number of individuals in key districts. RTBiQ Political's targeted engagement made the most out of every advertising dollar by reaching the right voters at the right times.
Yes on Prop. E: "SF Kids vs Big Tobacco"
RTBiQ Political proudly backed SF Kids vs Big Tobacco on Yes on Prop. E, a measure approved by 68.4% of San Francisco voters to end the sale of candy-flavored tobacco products, including menthol.
RJ Reynolds, the tobacco industry Goliath behind Camel, Newport, and other top-selling brands, poured $12 million into the No on E campaign to protect their profits, while the Yes on E campaign spent just under $2.3 million. Big Tobacco's money bought a flood of mailers and screen time, but it couldn't buy the RTBiQ Political team. Despite being outspent, our team drove the conversation through effective SEO/SEM, social media management and responsive monitoring, as well as online and in-app display ads.
“The social team was an invaluable supplement to our fieldwork throughout the campaign. While we were hitting the streets, they were engaging the community online with compelling content and answers to real voter’s questions. They worked around the clock to control the narrative, amplifying our supporters and asserting our message over the opposition's misinformation.” -Larry Tramutola, political consultant and author of Sidewalk Strategies.
"Protect Napa" No on Measure C
Engaging voters in the complicated, over-reaching land use regulations of Napa County's Measure C required a digital campaign focused on educating voters and fostering meaningful conversation among neighbors.
When voters turned to Google Search to get a better understanding of the measure and its impact on the wineries that drive the regional economy, our team ensured the No on Measure C website would be the first source of information. RTBiQ Political provided a thorough analysis of the campaign website and optimized its performance in search engine results pages, while managing a coordinated SEM campaign with Google AdWords to drive voter traffic to their site.
Employing active social listening techniques, our team utilized No on C's Facebook page as a welcoming virtual public square, where Napa residents asked questions, discussed and learned about the proposed policy. With just over 76,000 registered voters in the county and primary turnout rates expected under 50%, each individual conversation on Facebook had the potential to impact election results. Our social media rapid response team diligently monitored the conversation, offering the information and encouragement needed to convert curious citizens to passionate advocates.