2018 Primary Elections
RTBiQ Political supported history-making campaigns in the most critical races of the primary election. See how our digital advertising and social media services made all the difference in the path to victory.
London Breed for Mayor of San Francisco
RTBiQ Political helped London Breed’s message of hope, inclusiveness and city unity reach voters across all devices and platforms. Our team's dedicated social media management offered voters a personal connection to the campaign and strengthened Breed's reputation as "A Mayor for ALL San Franciscans."
This was an incredibly close race, decided by a small number of individuals in key districts. RTBiQ Political's targeted engagement made the most out of every advertising dollar by reaching the right voters at the right times.
Yes on Prop. E: "SF Kids vs Big Tobacco"
RTBiQ Political proudly backed SF Kids vs Big Tobacco on Yes on Prop. E, a measure approved by 68.4% of San Francisco voters to end the sale of candy-flavored tobacco products, including menthol.
RJ Reynolds, the tobacco industry Goliath behind Camel, Newport, and other top-selling brands, poured $12 million into the No on E campaign to protect their profits, while the Yes on E campaign spent just under $2.3 million. Big Tobacco's money bought a flood of mailers and screen time, but it couldn't buy the RTBiQ Political team. Despite being outspent, our team drove the conversation through effective SEO/SEM, social media management and responsive monitoring, as well as online and in-app display ads.
“The social team was an invaluable supplement to our fieldwork throughout the campaign. While we were hitting the streets, they were engaging the community online with compelling content and answers to real voter’s questions. They worked around the clock to control the narrative, amplifying our supporters and asserting our message over the opposition's misinformation.” -Larry Tramutola, political consultant and author of Sidewalk Strategies.
"Protect Napa" No on Measure C
Engaging voters in the complicated, over-reaching land use regulations of Napa County's Measure C required a digital campaign focused on educating voters and fostering meaningful conversation among neighbors.
When voters turned to Google Search to get a better understanding of the measure and its impact on the wineries that drive the regional economy, our team ensured the No on Measure C website would be the first source of information. RTBiQ Political provided a thorough analysis of the campaign website and optimized its performance in search engine results pages, while managing a coordinated SEM campaign with Google AdWords to drive voter traffic to their site.
Employing active social listening techniques, our team utilized No on C's Facebook page as a welcoming virtual public square, where Napa residents asked questions, discussed and learned about the proposed policy. With just over 76,000 registered voters in the county and primary turnout rates expected under 50%, each individual conversation on Facebook had the potential to impact election results. Our social media rapid response team diligently monitored the conversation, offering the information and encouragement needed to convert curious citizens to passionate advocates.