Intro to Social Media Moderating for Political Campaigns

In the quick pace of election season, campaigns often fall into the habit of using their social media pages as a loudspeaker for all the ads, press, and events they need to promote. Eventually, the conversation becomes so one-sided that their social accounts become nothing more than copies of the campaign website.

With diligent moderation, your social accounts have the potential to foster an online community, where voters can share opinions, ask questions, and perhaps evolve from a follower to an advocate.

In this quick intro to moderating, get insider tips from our own Social Media Response Team on maintaining control of the conversation, including:

  • Evaluating when to step into or step out of a conversation

  • Dealing with troll accounts

  • Tools for organizing your internal social media team

  • Voter engagement strategies from winning campaigns

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