Your Step-by-Step Guide to Website Tagging


Your website is a great place to share your story and inspire action, but it can also be used as a tool to learn more about your audience and measure the impact of your message. Website tagging is a simple, low-lift action you can take early on that will lay a foundation for a successful and continue to benefit your team through November. As part of our commitment to empowering progressive campaigns up and down ballot, we're offering a free instructional guide to help you tap into better analytics, Website Tagging for Political Campaigns and Organizations. 

 Including tags in your website code allows you to track and analyze your website visitors, so you can see which campaign messages are having the most impact for a specific audience. Tagging and tracking website traffic can help you understand if your investments in direct mail, TV ads, digital media, and social media are paying off.

No matter what platform was used to build your website, WordPress, ActBlue, Squarespace, NationBuilder, etc., you can integrate tags into your website code. Not a tech expert? Don't worry, our step-by-step guide does not require any coding experience or paid services to get started. Take a little time to tag your website now, and trust, you'll be thankful later on as you're ramping up to a victorious November.